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Aug
05

See the World Through Your Patients’ Eyes

Would you like to delight your patients?

See the world through their eyes!

Over my 20+ year medical career I have discovered that patients, doctors and family members enter and leave the exam room with different health beliefs, agendas and priorities.

How do I know this? I’ve been a doctor and a patient and a family caregiver myself.  My medical career began the day I woke from my emergency surgical procedure just knowing I would become a doctor and save the lives of others like my own had just been saved. Not surprising I became a surgeon.

I’ve learned that doctors are driven by medical goals; patients are driven by personal goals.  You have a much better chance at building rapport, increasing compliance and getting more gratitude when you see the world through your patients’ eyes.

Let’s say you have a patient with asthma.  They have multiple ER visits; yet, they fail to take their inhalers as prescribed. What do you do?

Put aside judgment, accusation and blame. Instead, simply seek to understand.  Consider asking these questions:

  • If you were to explain asthma to your friend, what would you tell them?
  • What makes you feel healthy?
  • What triggers your asthma attacks?
  • What part of your body tells you that you are headed towards breathing trouble? What can you do at that point?
  • What are the most awful parts about having asthma? About taking medication?
  • What are your biggest fears?
  • How would your life be different if you did not have asthma?
  • Can you afford to buy medication?

Consider going to an online forum for patients with asthma and see what questions they ask. It’s a sobering experience!

You will launch a deeper and more positive collaboration with your patients when you take time to understand them.

To your success!

Dr. Vicki

Vicki Rackner MD

President www.MedicalBridges.com

Helping medical practices accelerate healthy growth

(425) 451-3777

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