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Category Archive: Practice building

Jul
03

Celebrate the American Dream

Photo by JAL at PBase.com

It was a Fourth of July celebration I will never forget. I was honored to be invited to a friend’s naturalization ceremony. He came to the US as an adult to live the American dream. I witnessed the long hours he invested learning what he needed to know to become an engaged American citizen. On …

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Permanent link to this article: http://medicalbridges.com/celebrate-the-american-dream/

May
11

What Not to Do When You Launch Medical Initiatives

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For many hospitals, clinics and medical practices, this is a time of reinvention. This week’s episode of Shark Tank offers insights about what NOT to do as you launch new medical initiatives. A doctor entrepreneur entered the Shark Tank to secure funding to grow his medical device company.  He painted the picture of an ideal investment …

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Permanent link to this article: http://medicalbridges.com/what-not-to-do-when-you-launch-medical-initiatives/

Jul
01

3 Strategies to Help Physicians Maintain Their Revenue

by Vicki Rackner MD Physicians’ concerns about the impending erosion of their revenue potential loom large. Falling fees, rising administrative costs and higher taxes all contribute to a worrisome financial future. You are not doomed to be a victim of Obamacare.  You have many options that will allow you to create a practice that works …

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Permanent link to this article: http://medicalbridges.com/3-strategies-to-help-physicians-maintain-their-revenue/

Aug
13

Understand Your SENDERS: Use the Vulcan Mind Meld

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Think of how you could accelerate your practice growth if you-like Star Trek’s Mr. Spock- could lay your hands on the heads of patients and SENDERS (people who send  you patients) and see the world through their eyes.If you had Spock’s ability to perform a mind meld, you could access the thoughts, experiences, memories and …

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Permanent link to this article: http://medicalbridges.com/accelerate-your-practice-growth-use-the-vulcan-mind-meld/

Aug
05

See the World Through Your Patients’ Eyes

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Would you like to delight your patients? See the world through their eyes! Over my 20+ year medical career I have discovered that patients, doctors and family members enter and leave the exam room with different health beliefs, agendas and priorities. How do I know this? I’ve been a doctor and a patient and a family …

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Permanent link to this article: http://medicalbridges.com/see-the-world-through-your-patients-eyes/

Jul
06

7 Ways To Increase Medical Practice Revenues

by Dr. Vicki Rackner Are you a doctor who would you like more control over your financial destiny?  Here are seven entrepreneurial ideas to help medical practices accelerate their practice growth–no matter what happens with the economic recovery or health care reform. 1. Own a niche Niche practices offer several benefits. First, the focus allows …

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Permanent link to this article: http://medicalbridges.com/7-ways-to-increase-medical-practice-revenues/

Apr
30

Do You Feel Rich?

by Dr. Vicki Rackner Do you feel rich?  A recent report shows that only 11% of surveyed physicians say, “Yes.” Here are the major findings of the Medscape Physician Compensation Report  based on the self-report of  almost 25,000 US physicians in 25 specialties: Incomes vary by specialty.  Radiologists, orthopedic surgeons, cardiologists, anesthesiologists and urologists all reported incomes …

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Permanent link to this article: http://medicalbridges.com/do-you-feel-rich/

Mar
15

The Importance of a Warm Welcome

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by Dr. Vicki Rackner Today I had the honor of taping a public service announcement  for Bartell Drugs.  I went to the studio that houses the station I listen to in my car so often– Seattle’s Warm 106.9.  As I entered the front door, I went to sign in with the receptionist. Right over her …

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Permanent link to this article: http://medicalbridges.com/the-importance-of-a-warm-welcome/

Feb
16

Notice Happy Coincidences of Success

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by Dr. Vicki Rackner There’s a house on the corner of my street with a foot path cut right through the lawn.  The owners don’t like it;  every year they try something new to keep kids off of their property.  Within a few months, though, the shortcut returns. Your marketing plan is like a map …

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Permanent link to this article: http://medicalbridges.com/notice-happy-coincidences-of-success/

Feb
01

Physicians and Facebook: Use Caution and Common Sense

by Dr. Vicki Rackner Here are three steps for physicians who want to use Facebook in a responsible way. 1. Consider what you want to accomplish with Facebook.  Do you want to connect with people in your personal life, your professional life, or both? Facebook can help you: Keep up with friends and family Attract …

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Permanent link to this article: http://medicalbridges.com/physicians-and-facebook-use-caution-and-common-sense/

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