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Category Archive: Medical marketing

Aug
25

Doctor, What Makes You Remarkable?

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While we have never met, I know something about you with absolute certainty.  You are remarkable. You have a unique way of improving patients’ condition based on your unique gifts and passions and life experiences. Why is being remarkable important? The quickest way to grow your practice is to get people talking about you.  People …

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Permanent link to this article: http://medicalbridges.com/doctor-what-makes-you-remarkable/

May
11

What Not to Do When You Launch Medical Initiatives

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For many hospitals, clinics and medical practices, this is a time of reinvention. This week’s episode of Shark Tank offers insights about what NOT to do as you launch new medical initiatives. A doctor entrepreneur entered the Shark Tank to secure funding to grow his medical device company.  He painted the picture of an ideal investment …

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Permanent link to this article: http://medicalbridges.com/what-not-to-do-when-you-launch-medical-initiatives/

May
02

Rethink Selling

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Does your aversion to selling get in the way of your success? It did for me!  Here are some “heal thyself” lessons that might help you attract more patients, get better clinical outcomes and generate more revenue. My old beliefs about selling When I entered medical school thirty years ago, I believed, “Doctors shouldn’t sell; …

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Permanent link to this article: http://medicalbridges.com/rethink-selling/

Feb
02

How Doctors Can Thrive

  Here is a video with: 3 trends shaping healthcare delivery 5 questions to ask yourself to position yourself for success in this rapidly changing world 7 sources of revenue. This is a time of reinvention.  You can still achieve the personal, professional and financial rewards that attracted you to a career in medicine.  

Permanent link to this article: http://medicalbridges.com/how-doctors-can-thrive-under-obamacare/

Dec
16

Say No to the Wrong Patients –and Say Yes to the Right Ones

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Would you like to set the stage for a more profitable 2015? Work with patients with whom you are a good fit. Develop a profile of your ideal patient.  Help yourself further by gaining clarity about the patient you will not accept into your practice. When you meet with a patient, say, “I want you …

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Permanent link to this article: http://medicalbridges.com/say-no-to-the-wrong-patients-and-say-yes-to-the-right-ones/

Nov
24

7 Tips to Help Physicians Get More Patients

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How do you maintain a steady stream of new patients who can benefit from your services? This is particularly important if you are: Beginning a practice Developing a focus in your current practice Seeing shifting referral patterns as your current sources of referrals retire or sell their practices. Here are 7 tips to help you …

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Permanent link to this article: http://medicalbridges.com/7-tips-to-help-physicians-get-more-patients/

Aug
13

Understand Your SENDERS: Use the Vulcan Mind Meld

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Think of how you could accelerate your practice growth if you-like Star Trek’s Mr. Spock- could lay your hands on the heads of patients and SENDERS (people who send  you patients) and see the world through their eyes.If you had Spock’s ability to perform a mind meld, you could access the thoughts, experiences, memories and …

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Permanent link to this article: http://medicalbridges.com/accelerate-your-practice-growth-use-the-vulcan-mind-meld/

Aug
05

See the World Through Your Patients’ Eyes

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Would you like to delight your patients? See the world through their eyes! Over my 20+ year medical career I have discovered that patients, doctors and family members enter and leave the exam room with different health beliefs, agendas and priorities. How do I know this? I’ve been a doctor and a patient and a family …

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Permanent link to this article: http://medicalbridges.com/see-the-world-through-your-patients-eyes/

Feb
16

Notice Happy Coincidences of Success

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by Dr. Vicki Rackner There’s a house on the corner of my street with a foot path cut right through the lawn.  The owners don’t like it;  every year they try something new to keep kids off of their property.  Within a few months, though, the shortcut returns. Your marketing plan is like a map …

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Permanent link to this article: http://medicalbridges.com/notice-happy-coincidences-of-success/

Feb
01

Physicians and Facebook: Use Caution and Common Sense

by Dr. Vicki Rackner Here are three steps for physicians who want to use Facebook in a responsible way. 1. Consider what you want to accomplish with Facebook.  Do you want to connect with people in your personal life, your professional life, or both? Facebook can help you: Keep up with friends and family Attract …

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Permanent link to this article: http://medicalbridges.com/physicians-and-facebook-use-caution-and-common-sense/

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