dosing medication




Understand Your SENDERS: Use the Vulcan Mind Meld

Think of how you could accelerate your practice growth if you-like Star Trek’s Mr. Spock- could lay your hands on the heads of patients and SENDERS (people who send  you patients) and see the world through their eyes.If you had Spock’s ability to perform a mind meld, you could access the thoughts, experiences, memories and knowledge of others. You could deliver the perfect message to the perfect person at the perfect time.

Successful practices understand their patients and referral sources. Here’s what you can do if you’re human rather than Vulcan and you want your practice to prosper.

Spend time with your SENDERS. While Spock had telepathic powers, the mind melds were most effective when he made physical contact. Go to places where your SENDERS gather. If you want to acquire more referrals from cardiologists, find associations and meetings that attract cardiologists.

Ask questions. What’s important to people who refer patients to you? What keeps them up at night? What problems elude solution?

Educate yourself. Read the journals to which your SENDERS subscribe. Familiarize yourself with the web sites of associations to which SENDERS like dermatologists or orthodontists belong. Look at the association’s educational offerings. Set up Google alerts so that you’re notified when news reports and blog posts include keywords you define.

Begin relationships through conversations that address topics your SENDERS want to discuss.  You will increase your chance of getting to the topics they need to discuss if you meet them where they are.

As you understand your SENDERS, you set the stage for your practice to live long and prosper!

To your success!

Dr. Vicki

Feel free to reproduce this article. I just ask you include this paragraph:

Want to get more patients? Drawing upon her experience as a practicing surgeon, faculty at the University of Washington School of Medicine and entrepreneur, Dr. Vicki Rackner coaches health care professionals who want to accelerate their practice growth.  Sign up for free weekly marketing tips at Reach Dr. Rackner at (425) 451-3777.


Permanent link to this article:

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>